Yin Yang Naturally Balanced Skincare Born in 1973
From launch with the iconic "green" restaurant and store group Cranks, in 1973, Yin Yang was soon available across the UK in health focused retail outlets as diverse as Holland & Barrett and leading pharmacy John Bell & Croyden. The success of the skincare range was not confined to the UK, the brand became popular on the West Coast of the USA, following stocking by the doyenne of the organic movement, Sandy Gooch, whose stores were ultimately incorporated into Whole Foods Market Inc.
New Skincare and Therapeutic Products Developed
Success in the 1970s and 1980s was followed by a period of retrenchment through the 1990s and into this decade, as founder and formulator Katie May focused on product technology, especially in the use of herbs and minerals. From this period came a range of "therapeutic" products - outside the skincare segment, including Joint Cream with MSM, Wild Yam Cream, and Yin Yang Scalp Cream with nettles and zinc. But there were also exciting new skincare products too, including Yin Yang Rich Skin Food, a moisturising, nourishing cream strengthened with zinc and carrot seed oil to aid repair of scar tissue and skin damaged by weather & other environmental factors. In 2007 Katie brought in additional investors with the objective of re-establishing the enhanced range of botanical, effective and affordable skincare in leading health and beauty focused outlets across the UK.
Offical launch of Yin Yang Skincare at Helfex Exhibition at The Bloomsbury Centre 1974
Katie meets Katie
Katie May introduces Yin Yang skincare to Miss Katie Boyle, Hostess of Eurovision Song Contest, former Vogue model, and beauty writer for TV Times. Helfex Exhbition 1974
Yin Yang Is Nationwide
Miss Withy of Holland & Barrett, Baker Street, London, inspects the Yin Yang display. One of 120 Holland & Barrett outlets stocking Yin Yang.
The Two Katies
Dogs, horses and skincare - shared passions.
A Yin Yang training session with Monica Savage at Food For Thought, Hounslow
A British beauty concept at Brighton Helfex Exhibition, 1982.
Who Loved Yin Yang?
Barbara Cartland was a devoted user of Yin Yang skincare and a tireless advocate of the range, here with Katie and Monica - both taking a "back seat" in the presence of Dame Barbara!
Yin Yang Explained
Garrick Theatre presentation to Yin Yang customers and press.
Katie with Thalia Becket (Fashion Editor of She Magazine) and Marion Mathews (Editor of Health & Beauty Magazine) 1983.
Katie with Sarah Jane of the Bellstars at The Apothecaries Hall.
Yin Yang Loyalists
Monica Savage with Holland & Barrett executive and Katie with Snowie Brooks (Men's Grooming Editor), She Magazine.
The Home of Yin Yang
Abbey Chase became the home of Yin Yang Skincare in early 1984 and the training centre for Yin Yang Skincare consultants.
Hands On Beauty
Massage and Beauty Care by Monica Savage
Serious About Skincare
Katie and Monica at the SHE Magazine HEBE Show at Wembley Conference Centre, 1984.
Best of Breed Moisturiser
Launch of Yin Yang Natural Moisturiser, July 1989
Statement of Integrity
Strong ethical traditions
Doyenne of Green
Lids of the first presentation of Yin Yang in 1973 were earthy green. Then "green" was just a colour, not an ethical label, but Yin Yang products were "green" in the ethical sense from day one.
Early Yin Yang
Our first promotional leaflet puts emphasis on the brand's link to an ancient Chinese philosophical school.
Beauty In Nature
By 1978 Yin Yang had developed a sophisticated modern image. Drift wood, an ancient symbol for the beauty in nature, conveys Yin Yang's recognition of the perfect balance of the natural world.
Perfect balance skincare products in alignment with the pH of human skin. Centrality of balance revealed in brand imagery and product display.
Yin Yang Goes West
California 1982, Yin Yang opens in stores of "Green Goddess" Sandy Gooch. Slate grey Yin Yang symbol is a tradition of representation 2,500 years old.
Flirting With Pink
Introduced in 1989, Yin Yang Natural Moisturiser has become one of our most popular products, and it is still dressed in pink.
Yin Yang At 18
By 1991 Yin Yang had developed into a major brand but its ethical traditions are revealed in the caption: Environmental Compatibility.
Introducing Yin Yang
Yin Yang leaflet for launch at Cranks store and restaurant, Carnaby Street, London, 1973!
In The Beginning
First leaflet and packaging with oriental influence.
Design simplicity, the basis of elegance, and a metaphor for the pure botanical formulations at the heart of Yin Yang.
Yin Yang Range 2010
The modernised packaging refreshed the range for the 21st Century.